Brand Partnerships
Your brand.120+ parks.Every day.
Own your category across public spaces. Unlike a bus shelter, this is always-on and exclusive to your category.
Brand sponsors get always-on presence where 30,000 people play every day, with 100% share of voice and no competing brands.
Play Network
Powering free play across the UK
PlayMade installs PlayPods, free-to-use sports equipment lockers, in public parks, estates and recreation grounds across the UK. Scan the app, unlock the pod, and play. No charge, no barriers.
Brand sponsors power the play network. In return, their brand lives inside the infrastructure: on the pod, in the app, and in the community.
The Network
500,000+
Daily impressions across the network
120
High-footfall locations in parks and public spaces
30,000+
Active users
41 min
Average active dwell time per user
The Audience
Not eyeballs. People who showed up.
Every person who unlocks a PlayPod made a choice. They came to the park, they downloaded the app, and they decided to play. That's a different kind of attention, and a different kind of person.
Active and health conscious
PlayPod users are people who prioritise being outdoors and staying active. They're not commuting past your brand, they're spending time with it.
Local and loyal
Parks are neighbourhood infrastructure. PlayPod users return to the same parks, week after week. Your brand becomes part of their routine, not an interruption in it.
41 minutes average session
PlayPod users spend an average of 41 minutes each session. That's not a glance, it's a relationship. Your brand is present the whole time.
Not only an impression. You're creating moments of joy.
Full audience data, borough breakdown and location density maps available upon request.
What people are saying
If I was a PM I would get as many of these Pods as possible, and get all the votes!
Simon Squibb
Entrepreneur & InvestorWhen 5,000 residents and 25,000 workers share two basketball courts, they shouldn't need 30,000 basketballs.
This was the missing link between our recreational areas and the community we are meant to serve.
Related Argent
Property Developer
Brand Integration
Two touchpoints. Every session.
Physical Presence
On the pod, in the park
Your brand identity applied to every PlayPod in your territory. Street-level, always-on, visible to everyone who walks past, not just people looking for an ad.
- Full pod wrap with your brand identity
- Location-specific visibility in high-footfall parks
- Daily repeat exposure to local community
Digital Presence
In the app, at the moment of play
Your brand appears inside of the PlayMade app at the moment users unlock a pod, seen by every active user in your territory, every session.
- In-app brand placement at the moment of unlock
- Seen by active users, not passive scrollers
- Location-triggered, relevant to where people are
One brand. One category. No exceptions.
Every brand partnership includes 100% category exclusivity across your territory. Once you're in, no competitor appears on PlayMade infrastructure or in the app, on any pod, in any park, for the duration of your partnership.
Categories are allocated on a first-come basis. Once a category closes in a territory, it stays closed.
Check availability
Partnership Tiers
Choose your scale
Citywide Network
100+ parks across the UK
Full-scale brand integration across the entire network. Maximum reach, maximum frequency.
- Pod branding across 120+ sites
- Full in-app brand integration
- Citywide category exclusivity
- Weekly performance reporting
- Live dashboard and data access
- Co-branded launch event and press release
Borough Takeover
20-30 parks across a district
Dominate a specific borough with high-density brand presence where your audience lives, walks and plays.
- Pod branding across 20-30 borough sites
- In-app placement for borough users
- Full borough category exclusivity
- Monthly performance reporting
- Live dashboard access
- Co-branded launch event
Local Community
1-3 high-footfall parks
Precision placement for brands that want a strong, targeted presence in a specific neighbourhood.
- Pod branding on 1-3 sites
- In-app placement for local users
- Category exclusivity in territory
- Quarterly performance reporting
- Co-branded social content at launch
The Difference
Always-on. Not a campaign.
Standard OOH
- 2-3 second glance
- Rotation, shared with competing brands
- Campaign ends, brand disappears
- Passive audience
- No engagement data
PlayMade
- 41 minutes average active dwell time
- 100% share of voice
- Always-on, permanent placement
- People actively choosing to engage
- Full usage, location and audience data
Ready to own your category?
Get in touch and we'll walk you through what's available in your category, the network data, and what a partnership looks like in practice.