Brand assets

Logos, colours and the app QR code. Use them freely when you feature PlayMade.

Browse logos

Logos

SVG is vector: sharp at any size, for print, signage and designers. PNG is for slides, email and social. Each logo is shown on the background it is made for.

Full logo

The default. Use it wherever there is room.

PlayMade full logo, burgundy

Burgundy

On white, pale blue, salmon, yellow, lavender or mint.

PlayMade full logo, white

White

On burgundy, blue, plum or photos.

PlayMade full logo, white, yellow ball

White, yellow ball

On burgundy only. Launches, social, big moments.

PlayMade full logo, black

Black

Black and white print only. Newspapers, engraving, mono partner lockups.

Mark

The ball and bars without the name. For small spaces where the full logo would be too small to read.

PlayMade mark, burgundy

Burgundy

App icons, avatars, map pins.

PlayMade mark, white

White

On burgundy or dark grounds.

PlayMade mark, white, yellow ball

White, yellow ball

On burgundy only.

PlayMade mark, black

Black

Black and white print only.

Round logo

The full logo inside a solid circle. The circle is part of the file.

PlayMade round logo, burgundy circle

Burgundy circle

Social avatars, partner pages, stickers.

PlayMade round logo, burgundy circle, yellow ball

Burgundy circle, yellow ball

Social avatars, stickers.

PlayMade round logo, white circle

White circle

On burgundy, dark or photo backgrounds.

PlayMade round logo, black circle

Black circle

Black and white print only.

Round mark

The mark inside a solid circle, for the smallest round spots.

PlayMade round mark, burgundy circle

Burgundy circle

Profile pictures, favicons, map pins.

PlayMade round mark, burgundy circle, yellow ball

Burgundy circle, yellow ball

Profile pictures, notification badges.

PlayMade round mark, white circle

White circle

On burgundy, dark or photo backgrounds.

PlayMade round mark, black circle

Black circle

Black and white print only.

Printing larger than A3? Billboards, vehicle wraps and big banners need the original artwork file. Email go@playmade.co.uk and we will send it.

Colours

Burgundy leads, yellow points. Click a colour to copy its hex code.

Background tones

Fonts

Three free Google Fonts. Use the bold display font for short, loud headlines only.

Aa

Archivo Black

Big headlines and campaign lines. Short and loud.

Google Fonts
Aa

Sofia Sans Condensed

Section headings, labels and signage.

Google Fonts
Aa

Inter

Body text, captions and everything else.

Google Fonts

App QR code

Scanning it takes people straight to download the PlayMade app (playmade.co.uk/download). This is the only code to use.

PlayMade app download QR code
  • BurgundyThe default. White background built in.
  • Burgundy, transparentFor white or very light coloured backgrounds.
  • BlackBlack and white print. Print as 100% K.
  • Black, transparentBlack print on very light backgrounds.
  • WhiteFor burgundy or dark backgrounds only. Always test-scan, some older phones struggle with light-on-dark codes.
  • At least 30 mm wide. 50 mm or larger on PlayPods.
  • Burgundy and black versions on white or very light backgrounds. White version on burgundy or dark backgrounds. Never on busy backgrounds.
  • Keep the white border, it is part of the code. Don't crop, recolour, invert, stretch or move the centre logo.
  • Matte or satin finish. Gloss causes glare and failed scans.
  • Before a print run, proof one at final size and scan it with an iPhone and an Android phone.

How to write about us

Copy this description into articles, partner pages and event listings.

About PlayMade

PlayMade puts sports equipment right where people play. Its PlayPods are self-powered smart lockers in parks, courts, campuses and new developments, stocked with balls, bats and rackets that anyone can unlock with the PlayMade app. Founded in London, PlayMade works with councils, universities and property developers across the UK and Ireland.

Taglines

Discover. Play. Connect.

Main tagline. Partners, press and business material.

Your city. Your playground.

For users. App, social and posters at PlayPods.

Play, made.

Short version, for small spaces

Names

WriteNot
PlayMadePlaymade, Play Made, PLAYMADE
PlayPodbox, locker box, rental box
usersplayers, customers

Logo rules

Use the files as they are. Leave clear space around the logo of at least one line of the wordmark, and place it top left where you can.

Don't stretch or squashScale it evenly.
Don't recolourBurgundy or white. Black only for black and white print.
No yellow ball on light backgroundsThe yellow ball sits on burgundy only.
Don't rotate or place on busy patternsKeep it level, on a calm background.
PlayMade logo at minimum size
min 25 mm / 120 px
Minimum sizeFull logo at least 25 mm wide in print, 120 px on screen. Mark at least 8 mm / 32 px. Smaller than that, use the mark.
PlayMade logo next to a partner logoPartner logo
Next to a partner logoSame visual height, side by side, separated by a thin vertical line. Leave at least one ball's width of space on each side of the line.